"Simple Options" binary options is a type of investment, where rather than purchasing the asset itself, participants can speculate on which direction they estimate an asset will move in. When a binary option is purchased here, a contract is created which gives the buyer (known here as the participant) the right to buy an underlying asset at a fixed price, within a specified time frame with us, the seller.

Binaries are also known as all-or-nothing options, digital options, or Fixed Return Options (FROs), each name stressing the 0-1 nature of the options. This is because there are two possible outcomes to a binary option, both of which are understood by the investor prior to purchasing the option.

A binary option trade at "Simple Options" may look something like this:
An investor purchases a EUR/USD option for $1, with the opinion that at the end of the hour (if done 30 minutes prior to the end of the hour) EUR/USD index will be higher than they currently stand. If the participant is correct,

then we offer up to a 90% return on his investment.

Binary option outcome:
Success - If at the end of the hour, EUR/USD is indeed higher than at the time the option was purchased, then we will

pay the investor a 1$ principal payout plus ranging up 90% of income.
Failure - Should the index be lower, the investment is lost.​

This means that when the contract is purchased, the investor knows that he will receive either $1 plus up to a 90% income or nothing.

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